House Majority PAC Spends To Protect Hochul (Updated)
The House Majority PAC and SEIU announced this afternoon that they have collectively reserved nearly $20 million of television ad time in 38 markets, including $205,000 in Buffalo, site of what’s likely to be one of New York’s most competitive House races this fall.
The buys – $16 million by House Majority PAC and $3.7 million by the 2.1 million member SEIU – will cover at least 47 contested House districts nationwide. In 15 of markets, House Majority PAC is partnering with SEIU either to share the cost of advertising or to plan back-to-back reservations.
The Buffalo buy is at the lower end of the spectrum. (The highest are Boston at $1.8 million and Chicago at $1.6 million). But it’s not at the very bottom of the list. (That’s Wheeling-Steubenville at $33,700).
Western New York isn’t exactly the highest priced market when it comes to ad time. A lot of outside money – both Democrat and Republican – is expected to be spent on the NY-27 match-up now that the race is set to be a slugfest between last week’s GOP primary winner, former Erie County Executive Chris Collins, and last year’s special election winner, Democratic Rep. Kathy Hochul.
Last week on CapTon, jubilant Erie County GOP Chairman Nick Langworthy, (who very much needed the Collins win after seeing him ousted by Democratic Erie County Executive Mark Poloncarz this past November and Assemblywoman Jane Corwin’s loss in the GOP-dominated district to Hochul), predicted the race would end up costing $5 million, $6 million or more.
That’s a lot, but it still wouldn’t break the New York record for the most expensive House race, which I believe was just over $9 million set in 2008 during Gillibrand vs. Treadwell in what was then NY-20.
Collins lent his campaign $250,000 to fund his June 26 defeat of Iraq War veteran David Bellavia. He has said he would start beating the bushes for campaign cash immediately after the primary. Hochul reported having $882,596 on hand on June 6, as well as $250,000 worth of debt.
UPDATE: CityandState reported this morning that while Collins, whose campaign committee balance is $176,179, is expected to start reaching out to donors, his campaign is loathe to provide any details about how much he hopes to raise and will only say he’ll have enough to be “properly funded.”
The buys announced today are the first stage of airtime reservations in House Majority PAC’s fall paid media strategy and a continuation of SEIU’s voter contact program which, in recent weeks, included the launch of the union’s largest and most-targeted political field campaign in the union’s 91-year history.
“From day one, House Republicans have pursued an agenda that is extreme and out of touch, and House Majority PAC will be on TV to hold them accountable,” said the PAC’s executive director, Alixandria Lapp. “Partnering with SEIU allows us to be more successful by effectively leveraging every dollar we spend.”
“…The Koch brothers, Sheldon Adelson and Karl Rove have deep pockets, but House Majority PAC has a proven ability to spend efficiently and effectively and win races – just like in the NY-26 and AZ-08 specials when we won despite being outspent by Republican groups.”
Said SEIU National Political Director Brandon Davis:
“SEIU members across the country are working hard to inform voters about where candidates stand on key issues facing working families, and to elect candidates up and down the ballot who will fight for working families.”
“This partnership with House Majority PAC will ensure that the work being done by SEIU member volunteers at the doors, on the phones and in the neighborhoods is backed up by a vigorous paid media campaign. Our members want to make sure the voice of the hardworking men and women who keep America running is heard and the steps we are taking today will help ensure that happens.”
|Print article||This entry was posted by Liz Benjamin on July 2, 2012 at 2:08 pm, and is filed under Chris Collins, Congress, Democrats, Fundraising, Kathy Hochul, Republicans, Uncategorized. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed.|