As the environmental group New Yorkers Against Fracking released their own TV ad to influence public opinion, a pro-fracking group is doing the same.

The ad will be airing in the Southern Tier region starting today and through early November. And supporters of fracking have called more than 102,000 residents in the area while alsot visiting 30,000 homes.

Of course, the ad doesn’t use the word “fracking” but “safe natural gas development” while also touting the benefits of job creation from the controversial process.

“Natural gas development offers not just jobs for the people of the Southern Tier, but could also help bring down utility rates for the people of New York,” said Karen Moreau, Executive Director of the New York State Petroleum Council, which is a division of the American Petroleum Institute. “All of this development relies on hydraulic fracturing, which offers a safe and proven way to create jobs while responsibly protecting land, water and public health.”